Custom Logo Design Estimate

Your Logo is the first thing that everyone sees, and as such it is a corner-stone of your company’s brand and identity. It is displayed on every piece of marketing material for your business, such as brochures, business cards, your website, phone app, labels, packaging, social media and more. A great logo does more that just identify you, it communicates your energy, purpose, attitude, and lets your audience know what you do. At Urban Design & Media, we take the time to get to know you and your business. We are here to create a custom logo for your business or other organization that you will love, at a price that works for your marketing budget.

Get started with your new custom logo design here.

Simply fill out and submit the logo design estimate form below, and we will get in touch with you to go over your responses and provide you with an estimate. If you would like, you can set a phone appointment with us now using the appointment calendar on this page. We would be happy to answer the questions with you.

LOGO DESIGN QUESTIONNAIRE

If you have any questions about this form, feel free to contact us directly at: (707) 400-5425

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The Basics

Name

First

Last

What is the name of your company?

Job Title

Ex. Owner, Partner, CEO, Marketing Wiz, Chief Bottle Washer

Email address

May we contact you by phone to discuss your estimate?

Yes

Phone Number

Please include your area code.

Budget? Have you set a budget for this design / marketing project? Please elaborate.

What’s your preferred deadline, time frame or exact date of completion?

Company Related Questions

How would you describe the company’s products and/or services?

What are the long term goals / mission of your company?

What distinguishes you from other companies in your field?

Who is Your Target Audience?

Age range, education levels, genders, income, single, married, divorced, adults, children, teens, parents, grandparents, seniors, retired, etc...

What else can you tell me about your clients?

Project Related Questions - Section 1

Which words in the company name do you want to emphasize in your branding??

Does your company have a motto / tag line / slogan? If so, what is it, and would you like it written along with your logo?

If you have an existing logo, do you want to keep any elements of it?

Why do you want a new logo and what do you want your new logo to accomplish?

What adjectives best describe the logo you want?

Which companies have your favorite logos? What do you like about them?

Please include any links or email us other visual examples.

What feeling or message do you want your logo to convey?

Do you have any specific imagery in mind for your logo? Graphically speaking, what should the logo contain?

Do you have any color preferences, or existing brand / company colors?

Do you have any colors that you want to avoid using? Why?

Which Font Best Fits Your Brand?

Project Related Questions - Section 2

Which of the following logo types appeal to you the most?

(Note: Limit to two or three logo types that appeal to you the most for your brand.)

Icon mark (A non-text symbol that represents your business and brand.)

Lettermark (A logo that contains a letter -or a few letters. Such as the McDonald’s “M” or Home Box Office’s “HBO” logos.

Pictorial mark (A more literal image/symbol to represent the business. Such as Apple’s apple silhouette or the Windows window rectangles.)

Abstract mark (A more creatively-designed abstract symbol. Such as the Nike swoosh or the Pepsi wave.)

Wordmark (A Full-text representation of your logo and brand. Examples: Disney’s famous signature-style logo and Google’s crisp and clean text logo.)

Mascot (An animal, person, creature, or other personification of your brand. Anything from Tony the Tiger and Mr. Peanut to The KFC Colonel and Wendy from Wendy’s constitute mascot logos.)

Illustration (A detailed scene or imagery used to represent your brand. Example: The Firefox browser logo of a fox in flaming colors, or the Nestle logo of birds in a nest.)

Emblem (A shield, badge, or other enclosure that creates a shape for the logo to rest inside. Example: Harley Davidson patch logo and the Starbucks circular badge logo.)

Combination Logo (A specific combination of the above logo elements to represent your business and brand. Examples: The Nike with their swoosh, and wordmark “just do it”)

If using a text based logo, how do you prefer your logo to be worded or written out?

Example: TheToolShed / the tool shed / thetoolshed / etc.

What style of typography do you prefer?

Example: script, bold, light, hand drawn, custom lettering

Where will this logo be used?

Example: signs, automobiles, printed material, website

Where will your logo PRIMARILY be used?

If the primary usage is for the web, typically horizontal logos work best.

Would you like to explore any additional design or printing services to be packaged with your new logo?

Please provide any additional details or comments that will help me understand your needs or goals.

Are you human?*

This field should be left blank