List the values or describe the philosophy underlying your organization, that guide your company when making complex decisions. Examples of core values: inclusion, acceptance of diversity, sharing prosperity, continuous improvement, transparency and giving back to the community.

Assess the reason your organization exists. Clearly identify the problem or insufficiency your organization is responding to.

Describe the people who will benefit from your products, services, or intervention. This comprises your organization's target audience.

Take stock of the goods and services you currently provide so you may evaluate them against your larger goals. Doing so can reveal which of your offerings most directly advance your goals and where you should concentrate your efforts and resources. Asking this question may also helps to determine whether any additional goods or services might better address the problem your organization is responding to.

This clarifies the broader vision your organization is striving to realize, which helps to inspire and energize your team - reminding them of the greater good they're contributing to.

An effective one-year plan is simple, attainable and sets you up to achieve the longer-term goals you set for your organization. It might include one goal for each quarter, such as setting a target for revenues, securing a particular contract or launching a new product.

Imagine the outcome of working consistently toward your values and purpose for five years.

Visualize your organization at its full potential. Your 10-year goals can take many forms. For example: $100 million in sales, establish a west coast and east coast presence, go big.

As you work to center your organization on a set of core values, you might notice elements of your organizational culture that you can develop further or elements within your organization that conflict with your core values. Identifying these issues can help you discover the changes you need to make in your organization.

Consider asking yourself if your organization lacks things like goods or services, infrastructure or other assets that it needs to realize its goals. You can also consider if you could reallocate your resources to more efficiently target your goals. Identifying the shortcomings in your organization is the first step toward addressing them.

Asking yourself what actions you would take under ideal circumstances allows you to determine the most effective change you could implement. Once you've pinpointed this change, you can begin identifying the practical challenges to implementing it and how to overcome those obstacles.

An organization is typically more effective when its members all share the same vision. Consider what you can do to convey your vision as clearly and compellingly as possible. For example, you might decide to hold regular brainstorming meetings where employees can learn about your vision and take on direct roles in achieving it.

(Example: Dominos.com - All American colors with simple interface that is easy to read and quickly use.)

(Here are some basic theme Examples: Ocean / Sky / Mountains / Forest / High Tech / Industrial / Science / Etc.)