This avatar is like a real person. Give them a name; Jon, Sandra, Phillip, Susan …you decide, but make them real in your mind. maybe even find a picture on the internet, of someone who you think looks like them in your mind. What does Jake want, Jill’s goals, her values? What’s their gender, age, marital status, children, location, interests and passions, occupation, job title, annual income, education, etc.